7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.
7 Up has made a significant donation to make an impact in the seven areas of need identified by Project 7, which include Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth. The initial donation will be spread equally among the areas. When consumers buy a specially marked 20 oz.-bottle of 7 Up soda, they'll find a code under the cap. They can then log on to 7UP.com/Project7 and enter their code for one of the seven areas they'd like their donation to go toward.
“When we connected with 7 Up, we immediately recognized that we have an opportunity to positively affect people from all walks of life and give them the resources and tools they need to succeed,” Tyler Merrick, founder of Project 7, said. “This is the first time Project 7 has embarked on this type of partnership, and we couldn’t be more thrilled with this venture.”
The specially marked 7 Up bottles will appear on retail store shelves beginning this month through Nov. 30, 2014.
“Ultimately, the more consumers participate, the more 7UP gives, and the more good is done in the world,” Eric Blackwood, director of marketing for 7 Up, said.