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7UP continues #7x7UP at EDC Las Vegas

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

For those who won’t be in attendance at the Las Vegas Motor Speedway for EDC Las Vegas, 7UP has partnered with the festivals’ producer, Insomniac, to create “Electric Daisy Curated — which will broadcast footage from the festival’s nine stages throughout the weekend.