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99 Cents Only enhances online efforts

COMMERCE, Calif. — 99 Cents Only Stores has revamped its website to better showcase a range of new capabilities, including bulk purchases and in-store pickup of online orders.

The efforts are part of the deep-discount retailer’s effort to reach a broader market and increase the productivity of its existing selling space. The newly redesigned website features the retailer’s signature color scheme and is said to provide simplified navigation. Customers still cannot place orders for grocery, produce, deli and frozen items; however, 99only.com does include a grocery and produce section that lets shoppers know at a glance what their closest stores have in stock.  The revamped site also lets customers know what deals the retailer is currently offering and what new products have arrived.

Also enhanced on the site is the retailer’s online ordering program, called Club 99. Customers order products in bulk cases and have them shipped to a store of their choice, avoiding shipping and handling fees as long as the order amount is more than $47.99.

"Since 1982 we've been providing our customers with great products and a quality shopping experience. This new website helps us showcase the broad range of merchandise we carry all while giving our customers another avenue for purchasing our amazing deals," says Eric Schiffer, CEO, 99 Cents Only Stores. "We are thrilled to display our everyday great values in a new and exciting way and are confident that our growing online ordering business will continue to thrive."

The retailer runs a Facebook page where it not only promotes store-related news, such as the launch of the new website, but also engages with its consumer base, working to build a social network. This is evident, too, in the website’s blog area, which although not current at present, does seem to encourage people to read blog posts about crafts and recipes made with items purchased from the retailer.

99 Cents Only Stores carries everyday household goods, as well as a wide assortment of name brand closeouts and regularly available consumable products, grocery items. From the first store opening in 1982, 99¢ Only Stores has expanded to 303 extreme value retail stores consisting of 222 stores in California, 37 in Texas, 29 in Arizona, and 15 in Nevada.

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