Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.
"We're thrilled about our continued expansion in the Atlanta metro area," said SVP of marketing Anita Sehgal. "Our partnership with the Braves and the two additional stores are clear indicators of Academy's commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughout Georgia."
Academy Sports + Outdoors began its partnership with the Braves six years ago. Today, Academy has six stores in the area located in McDonough, Snellville, Cumming, Hiram, Athens, and Newnan. Following the opening of the Douglasville store in May, Academy will have opened eight stores in the Atlanta metro area in the past four years.
"Academy has been an exceptional partner over the years," said Jim Allen, VP of corporate partnerships for the Atlanta Braves. "They have consistently demonstrated their community focus by supporting us, our youth-league initiatives, by promoting an active lifestyle through their support of area little leagues and other community organizations. We appreciate their continued support."
Academy Sports + Outdoors is the official sporting goods retailer of the Atlanta Braves.