Acosta Mosaic Group, the marketing division of Acosta Sales and Marketing, has launched Shopper Solutions, a newly formed agency which combines AMG’s retailer-facing marketing services in the U.S. and Canada and is designed to deliver a streamlined offering to clients across North America.
Touted by the firm as North America’s only purchase design agency for retailers, Shopper Solutions will allow North American retailers to engage their shoppers online and in-store through “captivating shopper experiences.”
“The retail landscape is incredibly promising, but more complex than ever before. The vision for Shopper Solutions is to help retailers create purchase influence through integrated customer experiences across their ecosystems,” says Anne Howe, SVP, Shopper Solutions.
The agency’s key offering of purchase design connects customer experience and behavior change to sales growth, according to the firm. Shopper Solutions distills clients’ business challenges through immersion in consumer, customer and retailer behaviors at the channel, category and brand levels — that is, the agency’s experts observe in- and out-of-store behaviors to show clients what the shopper truly sees and does, and to simplify complex issues into actionable insights and strategies.
“I am very excited about this growth strategy and the increased strength Shopper Solutions will bring to the broader AMG team, as well as the subsequent value we will be able to offer clients across North America,” says Chad Grenier, EVP, North America Retail Marketing Services, AMG. “This is a win-win for Acosta Sales and Marketing, AMG and all of our respective clients, whether brands or retailers.”
Howe will lead The U.S. Shopper Solutions team while VP Steve Noble will continue leading the Canadian operation. Both teams will operate under the AMG services umbrella and will report to Grenier.