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Advertising platform Drawbridge adds mobile ad veteran to board

Drawbridge, a leading cross-device advertising platform, has added former Apple exec Andy Miller to its board of directors.

Miller is a current adviser and the former president and COO of Leap Motion, as well as a former Partner at Highland Capital. Previously, Miller was VP of mobile advertising at Apple, reporting directly to Steve Jobs. He was co-founder and CEO of Quattro Wireless, which was acquired by Apple in 2009 and would become Apple's mobile advertising platform, iAd.

"As Drawbridge continues to grow our product offerings, customer base, and partnerships, Andy's experience will be of great value to our executive team and the future our business," said Drawbridge founder and CEO Kamakshi Sivaramakrishnan. "Andy has already been an invaluable resource for me in his first month, and his experience and knowledge will continue to benefit us as we drive Drawbridge towards becoming the leading 'currency' for cross-device identity."

"Kamakshi and her team have built an incredible company based on very strong technology, and I look forward to contributing to its future direction," said Miller. "With eMarketer reporting that 24% of Fortune 500 CMOs say that reaching consumers across digital touchpoints is their biggest challenge in 2014, the opportunities ahead are endless for this innovative, growing company."

Miller also serves on the board of directors for The Weather Channel and SessionM, and is co-owner of the Sacramento Kings of the NBA. He joins Kleiner Perkins Caufield and Byers' Matt Murphy and Sequoia Capital's Jim Goetz on the Drawbridge board.

Drawbridge touts itself as having had developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its technology, the company says it is able to gain insights and a much deeper understanding of audience behavior. Drawbridge works with six of the top seven online travel agencies, eight of the top 12 flash sales retailers, as well as top companies in local services, online payments, subscription media and dating verticals. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital.