Amazon’s unveils 2013 holiday toy list has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

“Our goal is to offer an unmatched toy selection, but it’s also extremely important to us that our customers can easily find that one right toy at a great value,” says John Alteio, director of toys and games for Amazon. “The holidays are busy enough as it is, so we worked hard on our 2013 holiday toy list to create a simple and fun way for our customers to discover the toys that best suit their child’s individual interests. Put the kids to bed, kick up your feet and shop — we think you’ll find just the right gift to put a smile on their face this holiday season.”

Amazon will also be incentivizing shoppers to its site with multiple limited-time Lightning Deals running every day through mid-December. Deals are available until the promotion period expires or all items are claimed. Customers can get up to 50% off Crayola toys with additional deals on brands such as Fisher-Price and Hasbro.

Amazon Mom fans on Facebook helped identify the top toys across 10 toy trend categories, from technology and retro toys to crafts. Some of those picks include the Kindle Fire HDX 7” Tablet, the Sneaky Snacky Squirrel Game, Melissa & Doug Cook’s Corner Wooden Kitchen, KidKraft Waterfall Mountain Train Set and Table, KidKraft So Chic Dollhouse, Hot Wheels Car Maker Playset, VTech Go! Go! Smart Wheels Train Station Playset, Fisher-Price Octonauts Octopod Playset, Playskool Showcam 2-in-1 Digital Camera and Projector and Skip Hop Giraffe Safari Stacking Animal Blocks.



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