Amazon announced a record-setting year for Marketplace Sellers, which sold more than a billion units worldwide, cumulatively worth tens of billions of dollars, in 2013.
Marketplace Sellers around the world also continued rapid adoption of Fulfillment by Amazon (FBA), a service that Marketplace Sellers can choose to have Amazon ship their products directly to customers and offer Amazon Prime benefits, free shipping, simple exporting to customers around the world and easy returns for orders placed on Amazon. The number of active Marketplace Sellers using the FBA service grew more than 65% year-over-year worldwide.
On Cyber Monday, more than 13 million units were ordered worldwide from Marketplace Sellers on Amazon, growing the total units ordered by more than 50% year-over-year.
“It has been an incredible year for Marketplace Sellers including popular brands and businesses of all sizes selling on Amazon. Our customers have told us they appreciate the hundreds of millions of products listed by Marketplace Sellers that range from all types of apparel to a vast selection of electronics items,” said Peter Faricy, VP for Amazon Marketplace. “Our goal every day is to make selling on Amazon as easy as possible. Fulfillment by Amazon is a wonderful service as it gives all Marketplace Sellers the option of warehousing their inventory in our fulfillment center network. It has been a game changer for sellers because their items become eligible for Prime benefits, which drives their sales and benefits consumers with additional Prime selection.”
“Amazon gave us an opportunity to offer an incredible holiday deal on Cyber Monday and we hit it out of the park,” said Eli Silver Sakkal, president of Amazing Deals Online, an electronics retailer based in New Jersey. “We experienced an unprecedented 5,000 percent sales growth spike on an item we listed with an attractive holiday deal price. I know it sounds unbelievable, but it’s true! We sold more than $1,000,000 in product in a single day. Being a Marketplace Seller on Amazon has allowed us to benefit from the technical infrastructure they’ve built up over the years while reaching millions of loyal customers worldwide for a modest cost to us. We have enjoyed an 80% increase in units sold on Amazon this holiday season without having to invest a penny in our own infrastructure. Amazon by far has been our most successful sales channel this holiday selling season.”