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Apple a day won't keep reporters away

Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.

The retailer confirmed that it plans to install Apple mini-boutiques in 25 locations, and feature a wider assortment of Apple products than is currently available at Target.