AddThis

Barnes & Noble expands Marketplace

NEW YORK — Barnes & Noble announced that it has expanded BN.com Marketplace, adding over one million new products to the catalog. The company also announced new partnerships with Wayfair.com, Right Start, UnbeatableSale.com Inc., School Specialty Inc., Abe’s of Maine, Delivery Agent and more. By expanding its third-party marketplace, which already supports more than 10,000 retailers in the books and media categories, Barnes & Noble now offers customers a wider product selection in time for the holiday shopping season, the company reported. As an added benefit, a majority of products from these new third-party partners will have free standard shipping year round.

The expanded Marketplace will now include home and gift, consumer electronics, arts and crafts, toys and games, and baby categories.

“The expansion of BN.com Marketplace is an organic extension of our consumer value proposition,” said John Foley, president e-commerce for Barnes & Noble. “If shoppers are buying cookbooks from BN.com, it’s natural to offer them cooking supplies at the same time; if shoppers are buying new baby books, it’s natural to offer them baby supplies as well; and so on across all of our categories. In this way, we can offer our valued customers a one-stop shopping destination.”

© 2014 Retailing Today. All Rights Reserved.