BeachMint, parent company of JewelMint, StyleMint, ShoeMint and intiMINT, has expanded its partnership with Mary-Kate Olsen and Ashley Olsen, designers of the Row, Elizabeth and James, Olsenboye and StyleMint.
The agreement names Ashley Olsen and Mary-Kate Olsen co-chairs of BeachMint's advisory board, a role that will be consultative and creative in nature across the four fashion Mint brands. Previously the celebrity twins were partners and designers solely in BeachMint's apparel brand, StyleMint.
"As successful business women, innovators and CFDA award winning designers Mary-Kate and Ashley are a natural choice to advise on key business, merchandise and design areas as we further scale our women's fashion divisions. We are thrilled to continue our relationship with them in this evolved role," said BeachMint founder and CEO Josh Berman.
The long-term partnership, which includes an equity grant, will allow BeachMint to further tap Ashley and Mary-Kate's deep business knowledge of the fashion industry.
"In our expanded roles as co-chairs of the advisory board, Ashley and I will work closely with BeachMint's management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion," said Mary-Kate Olsen.
BeachMint is a venture-backed social commerce company founded by serial tech entrepreneurs, Josh Berman (co-founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate direct to consumer online brands.