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Best Buy Canada fights showrooming with revised price match policy

BURNABY, B.C. — Best Buy Canada and its subsidiary Future Shop are taking the issue of online competition head on with revised price match and return policies in response to the changing nature of retail in Canada and commitment to customer service.

The companies have launched Price Beat Promise, a guarantee to customers that Best Buy Canada and Future Shop are the destinations with the lowest prices across the country. If a competitor online or in-store has an item selling for less, the companies will beat it by 10% of the difference, for up to 30 days.

"We're going to beat any price in-store or online for any Canadian Competitor," said Mike Pratt, president and COO, Best Buy Canada. "Showrooming is a completely price-based concept - it's about the perception of getting a lower price somewhere. We see our Price Beat Promise as rendering showrooming obsolete."

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