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Bi-Lo’s Winn-Dixie goes with KSS Retail for price and promotion optimization

CINCINNATI — KSS Retail, a division of Dunnhumby, announced that Bi-Lo Holding, the Jacksonville, Fla.-based parent company of Bi-Lo and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail to include price modeling and optimization services for the Winn-Dixie banner.

The company’s Winn-Dixie stores hope to leverage the KSS Retail optimization solution to model pricing and promotions to ensure that it is delivering even greater value for customers. The solution is designed provides real-time modeling of regular and promotional pricing with the ability to look at pricing by price zones, as well as customer segments.

“The KSS price optimization tool has strengthened Bi-Lo’s value message with consumers by focusing their pricing efforts on the right items and the right locations,” said Bruce Steadman, group VP of local merchandising and owned brands. “The combined company will leverage this success across both banners, further enhancing the customer experience and ensuring that customers are provided with the best possible prices on all the products they regularly purchase with us.”

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