The Heluva Good! Sour Cream Dips 400 takes place next weekend at the Michigan International Speedway, and Walmart stores near the track are rolling out the checkered carpet to capitalize on race fever. A variety of special events will be held at stores near the track beginning on Wednesday, June 15.
“We've found that nearly nine out of 10 NASCAR fans chose to shop at Walmart,” said Walmart market manager Shelly Lehman. “We wanted to provide Michigan race fans with unique race time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart.”
Among the brands participating in the promotions are M&Ms, Cheerios, Oreo, Ritz, Miller, Coca Cola, Pepsi Max, Hefty, and Frito Lay. The brands provide race car simulators that are set up in store parking lots and tend to be an irresistible draw to race fans.