BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.
For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.
Positioned at the entrance of each BJ's location, the HDTV Network provides brand advertisers a strategic opportunity to deliver their message at the beginning of the shopping experience with featured products just steps away. The marketing vehicle complements high-resolution audio messaging broadcast throughout the club to enable brand engagement with members during their entire visit.
"Our loyal members have come to expect a unique and engaging experience when they walk through our doors," said Bari Harlam, EVP of membership marketing and analytics BJ's Wholesale Club. "Having IZ-ON Media continue to represent dynamic marketing vehicles inside our clubs will assure our members see and hear consistent messaging as they shop throughout the club."
"Our expanded partnership with BJ's Wholesale Club is integral to the continued growth of our business as it further validates we are hitting the mark with our in-store marketing strategies," said Kevin Carbone, SVP of retail partnerships of IZ-ON Media. "The catalyst of this new agreement was the recent success of an integrated ad campaign across the BJ's HDTV and In-Club Radio Networks that resulted in a 91% sales lift increase. This lays a strong foundation for IZ-ON Media to build upon and further integrate other in-Club media solutions for BJ's."
IZ-ON Media’s clients include Walmart, Target, Kroger, Costco, Supervalu, Albertsons and 7-Eleven.