Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.
Total volume of Black Friday mentions rose 495% compared to 2012, while total volume of Cyber Monday mentions increased 292%. Not surprisingly, online stores dominated Cyber Monday conversations, being mentioned in 46% of Cyber Monday posts. Big-box stores were mentioned in a leading 36% of Black Friday posts.
Other findings include:
- Positive sentiment for shopping on Thanksgiving reached a low point of -4% at 9 p.m. ET on Thanksgiving Day and a high point of 38% at 11 a.m. ET Black Friday.
- The apparel category increased its consumer sentiment by 1,900% in 2013 compared to 2012.
- Average consumer sentiment increased 72% for Black Friday and 19% for Cyber Monday compared to the same period a year earlier.