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Bluefly appoints new CFO

NEW YORK — James Gallagher was named CFO at Bluefly, an online retailer of designer brands founded in 1998 in the heart of New York’s fashion district.

Gallagher comes to Bluefly with more than 33 years of  financial, strategic and operations experience with growth oriented international, entrepreneurial and corporate entities across a broad range of industries, including Internet-focused marketing, e-commerce, entertainment and technology companies.

"James has a proven financial and operations track record, and a wealth of highly relevant experience in growth-oriented businesses,” said Bluefly CEO Joseph C. Park. “We believe that adding James to our executive team will enable us to better capitalize on strategic and growth opportunities at this exciting time in our Company's evolution.”

Gallagher was previously CFO at Vertro, a publicly traded Internet search engine, marketing and technology company that manages a network of websites and builds and markets browser based consumer applications. Prior to his experience at Vertro, Gallagher owned and operated Gallagher Enterprises, a strategic financial and management consulting firm he founded in 2001, which provided strategic consultancy on financial and operational issues as well as structuring and funding resources to startups and high-growth companies with revenues up to $150 million.

Prior to Gallagher Enterprises, Gallagher held senior financial and operations positions at a number of growth oriented entrepreneurial entities, including VP, CFO and secretary at technology company, VRex, Inc., and CFO at publicly traded international software technology company, Viz-rt, Inc. Gallagher has also held senior-level financial positions at companies, including Infocus Employee Services, a XEROX spin-off; Medsite; Sony Music Entertainment and Reiss Media Enterprises. In addition, Gallagher also spent 10 years as a senior audit manager at the international accounting and consulting firm of Arthur Andersen LLP.

"This is a tremendous opportunity to join a Company that has embarked upon a new, focused strategy that is emphasizing lowering its customer acquisition costs, increasing lifetime value of its customers, and increasing its return on invested capital," added Gallagher. "I believe my extensive and highly relevant experience will enable me to quickly contribute to and further enhance the Company's financial, operational and business strategy, and I greatly look forward to the opportunity and challenge of helping Bluefly achieve continued and sustainable growth and profitability."