ANN ARBOR, Mich. Borders Group announced the launch of the Borders branded e-book store, powered by global e-reading service Kobo.
"The race to emerge as a retail leader within the digital category is just starting," said Mike Edwards, CEO for Borders. "During the past several months, we've been carefully crafting a digital strategy, one that has great content and a device-neutral philosophy backed by the Borders brand as its cornerstones. We believe we are very well positioned to come out strong and to ultimately claim about a 17% e-book market share by this time next year."
The company also announced that it is making available to consumers BlackBerry and Android e-reading applications, also powered by Kobo.