ANN ARBOR, Mich. Borders Group announced the launch of a new customer commitment program.
The customer commitment program includes a new in-store program that promises to match a local competitor's advertised, in-store price on items that Borders has in-stock as well as an "in-stock promise," which assures consumers if they don’t find an item in stock at a Borders store, and it’s among the more than one million titles available on Borders.com, Borders will find it and pay the shipping costs to the customer's home, the company reported.
“We’re thrilled to offer our customers the new customer commitment program this holiday season,” said Mike Edwards, CEO of Borders, Inc. “We’re the first and only major bookseller to introduce a program like this that truly puts all consumers’ needs first. In a competitive environment, the differentiators for consumers are value offerings combined with an exceptional in-store experience. Our customers have no reason to shop anywhere else.”