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Bove named SVP and CMO at Reflect

Vince Bove was named SVP and chief marketing officer at Reflect, a Dallas-based provider of software for digital signage networks at some of the nation’s leading retailers.

In his role as SVP, Bove will be responsible for business development and sales in the central and western United States. In his capacity as chief marketing officer, he will assist Reflect clients with insightful shopper engagement strategies for their brand at the point-of-sale, and help them utilize the capabilities of the Reflect product line.

"I am very excited to have Vince aboard," said Reflect CEO Bill Warren. "He brings a lot of experience and insight into our organization and for our clients. He is incredibly focused on bringing real business value to our customers. The marketplace and our customers will love the guy."

Bove spent most of his career with the The Richards Group in Dallas, the largest independently owned advertising agency in the U.S. His work there involved leading the development of integrated marketing campaigns and brand development for clients including The Home Depot, Eye Care Centers of America and Gander Mountain. More recently he was general manager for one of the Southwest's premier commercial photography studios where he led the creative production process for clients that included J.C. Penney, Macy's, and Neiman Marcus Direct.

"It's an exciting time for digital point-of-sale communications and for Reflect. We have the experience, talent, and products to help our clients accomplish great things. I'm excited to be a part of the team," Bove said.

Reflect was founded in 2001 and today is regarded as one of the leading, national full-service providers of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping. The company has a decade of experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless.