Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks quarterback, Russell Wilson.
The consumer-facing print and TV advertisements — as well as digital video, social marketing, and brand packaging — officially launched on Thursday via national print advertising, online videos and digital content on Braun’s website and social properties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness, P&G stated.
“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” stated Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”
The brand is also promoting its new Series 5, which includes new FlexMotionTec to deliver more skin contact in problem areas for efficient shaving with less skin pressure. The new PowerDrive supplies 20% more motor power than before, for high-speed cutting even on dense hair. Series 5 is available online and in department, specialty, mass merchandise stores and club stores.