NEW YORK — Macy's will soon have a Brazilian feel when the company debuts "O Mercado, the Market at Macy's" on April 22 in about 300 stores and online at Macys.com. The company describes O Mercado as a curated shop of Brazilian products, and it is the next installation of the retailer's "Brasil: A Magical Journey" campaign, which will officially kick off on May 16.
"Brazil's burgeoning international appeal and enchanting culture inspired us to create a unique shopping environment that will bring even more newness, color and excitement to our stores," said Martine Reardon,
Macy's chief marketing officer. "From stylish apparel and accessories, hot beauty finds and chic home goods, 'O Mercado, the Market at Macy's' will excite our customers' sense of discovery by providing an unexpected assortment of Brazilian products, most of which can't be purchased outside of Brazil."
O Mercado, the Market at Macy's will feature a variety of merchandise categories, including fashion, home, beauty and accessories starting at $5. The shops will carry approximately 100 exclusive items from the following brands:
Art da Terra - Through the use of indigenous fiber materials like buri and organic golden grass (capim dourado), found only in Brazil, Art da Terra creates handcrafted costume and fashion jewelry and handbags.The technique of intertwining golden grass, natural fibers and textiles into intricate designs by hand adds distinctive character to Art da Terra's creations.
Brazilets - Wish ribbon bracelets are a 200-year-old tradition from mystical Bahia, Brazil. Worn throughout Latin America, they have spiritual significance for all who wear them. Wrap your Brazilets bracelet around your wrist and tie three knots, making a wish with each knot. When the ribbons naturally break down and fall off, it is believed that your three wishes will come true.
Ecoarts - An arts and crafts initiative that brings together governmental and non-governmental organizations in Brazil to promote the richness and complexity of Brazilian culture through innovative decorative arts, gifts and artworks, all Ecoarts offerings share the philosophy of recycle, reuse or reduce, the key pillars of sustainability.
Garoto - Garoto has grown to become one of the largest chocolate manufacturers in the southern hemisphere offering more than 100 different premium quality products, including various luscious, wrapped chocolate candies, chocolate bonbons, chocolate bars, ice cream treats, hard candies and chocolate powders.
Isabela Capeto - Known as one of the most talented designers of Brazil's new generation, Isabela Capeto's creations are timeless and full of personality. Each item is a work of art; handmade, often recycled, dyed or plisse, with embellishments of vintage fabric trims.
Lanno - The handmade jewelry of the Lanno brand is seen and produced as true works of art. The design of every piece infuses rhythm and color, bringing lightness and volume through the use of natural raw materials.
Marcelo Rosenbaum - The well-known architect and designer from São Paulo creates whimsical and graphic tabletop objects that tell stories by referencing personal memories and cultural roots that boost self-esteem.
Maria Oiticica - From Brazilian raw materials to handcrafted jewelry, Maria Oiticica's pieces are made of natural components, such as seeds and pods gathered from the floor of the Amazon. Her work is defined as "biojewels," and has direct impact on environmental conservation, as local communities rely on the harvest of fallen fruit seeds.
Natura Ekos - Innovative and unique in leading the charge on bio-diversity, social responsibility and sustainable ingredients from Brazil, Natura Ekos effectively practices the essence of sustainability. For that reason, their beauty products are developed with a commitment to integrate the person's total self - physically, emotionally, intellectually and spiritually - and persons in all of their contexts - family, work, community and nature.
Parceria Carioca - A mix of Brazilian real craftwork from Brazilian co-ops, Parceria curates contemporary designs combined to create light and fun pieces expressed in strong colors and exclusive prints. Designer Flavia Torres creates pieces that are handmade by members of the communities on the outskirts of Rio de Janeiro, where the opportunity to work while learning a craft is making a difference.
Phebo - Phebo, Brazil's first fragrance and luxury perfume house, was born in Belem (in the Amazon region) during the early 1930's. The brand has maintained its trendsetter image over the years and is cherished by generations of Brazilians, with endorsements by famous Brazilian fashion designers. Known for its quality, all Phebo products are 100% vegetable-based, paraben-free, not tested on animals and produced in the Amazon. The brand's portfolio includes a large variety of products, including soaps, moisturizers, perfumes, eau de colognes, diffusers, candles, etc.
Pilão - Pilão is the leader in sales of coffee in Brazil offering a full line of products that provide a choice of flavor and aroma for every moment of life.
Sol de Janeiro - Sol de Janeiro develops highly sensorial sun protection and beauty care products that live up to the dream of a beautiful Brazilian beach. Sol de Janeiro provides top performance, trustworthy and innovative products that delight, comfort and reflect the beauty and purity of a natural Brazilian beach experience.
Ten percent of the sale price of every product sold within O Mercado, both in-store and online, will be donated to The Nature Conservancy and its efforts to protect the Brazilian Amazon rainforest.
In addition to "O Mercado," Macy's has partnered with renowned Brazilian designers, as well as Macy's own designers, to create unique merchandise offerings that will begin appearing in select stores and online
beginning in May. Products include limited-edition women's and men's apparel, home and accessory pieces emblematic of the designers' signature styles, made in or inspired by Brazilian color, prints and
silhouettes. Designer collaborations will include a "Francisco Costa for Calvin Klein" dress capsule exclusively designed by Mr. Costa, the women's creative director of Calvin Klein Collection; "FALCHI by Falchi" featuring handbags, shoes, fashion jewelry and scarves by Carlos Falchi; footwear, handbags, fashion jewelry and apparel by Seu Jorge and Rachel Roy for Rachel Rachel Roy, Neon, Cecilia Prado, "Hermanny" by Paula Hermanny, and Brazilian swim manufacturers, Sauipe, Despi and ANK. Additionally, the existing Calvin Klein line will offer a range of Brazil-themed men's and women's apparel items designed by Kevin Carrigan, the brands' Creative Director, as well as a selection of underwear, shoes and accessories.