names CMO

ALISO VIEJO, Calif. — has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at

In his new role, Luthi will lead’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with parent company Rakuten on overall corporate branding. 

In addition to his work at Newegg, Luthi was VP marketing at PC Mall, a leading direct marketer in the consumer and commercial electronics space. Prior to these posts, he held director and senior group manager positions in product marketing, partner programs and reseller marketing during his decade tenure at Ingram Micro, the world’s leading global technology distributor.

“Bernard’s knowledge of online retailing and channel product marketing will be a huge asset to, as we work to increase our value to product vendors and marketplace sellers, while continuing to build loyalty among our diverse customer-base,” said Neel Grover, CEO and president. “With our plans for increasing growth under our parent company Rakuten, his deep experience and marketing acumen will give us a strong competitive advantage.”

Recommended stories


- 8:39 PM
cheriwens2 says

Wow, Congratulations for Bernard Luthi for joined the company as chief marketing officer. I can't wait for your participation .

- 5:01 AM
rosesu says

The contest opened with a sneak preview a few weeks ago and already has nearly 60 entries including a new hot sauce, cube game, hair accessory, iPad pillow and paw puffs for dogs from individuals across the milling results --

- 5:37 AM
Maureen Mirrissey says

So, it's been few months now, how has shares performed after Mr Luthi joined your company?

- 8:44 PM
Dexter12 says is a pretty original domain name, it must have been one of the first domains ever registered. definately way before dexter season 7.

- 1:00 AM
erichwilson says

I have heard of him, in fact he is one of those reputable name in the industry that runs famous brand names in e-commerce. Hopefully, he can manage the very well and as consumers, we expect more from it that what it was before. is now a in fact a competitive catchy brand name when it comes to deals and discount site. Like many other business names online, most of them are with unique names provided by, a service of quality trademark and branding.

Login or Register to post a comment.