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Campbell’s Chicken Noodle Soup turns 80

Campbell Soup Company is marking the 80th birthday of its iconic Campbell’s Condensed Chicken Noodle soup.

Originally launched as Campbell’s Condensed “Noodle with Chicken” soup, it was the first soup of its kind and is still going strong after nearly a century. According to the company, Americans purchased more than 200 million cans of Campbell’s Chicken Noodle soup in 2013.

Campbell’s Chicken Noodle soup was created in 1934 by the company’s head chef Ernest Lacoutiere, alongside several other varieties. When first introduced the soup sold for between 10 and 12 cents per can.

“To this day, each can of Campbell’s Condensed Chicken Noodle soup reflects the same values that went into its creation 80 years ago,” said Leah Dunmore, VP, U.S. soup, Campbell Soup Company. “Everyone knows there’s nothing quite like the feeling of a heart-warming, delicious bowl of Chicken Noodle soup.”

In 1938, Campbell changed the name of its Noodle with Chicken soup to the now familiar Chicken Noodle soup. During a broadcast of a radio program, one of the on-air personalities misread his copy and called the product Chicken Noodle soup. The company said that within days of the slip, it began receiving large orders for its new product as it began flying off store shelves.

Click here to view the evolution of Campbell’s Chicken Noodle soup, including past and present labels, advertisements and slogans.

 

 

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