Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.
“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, president and CEO of Campbell Soup Co. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s fresh-brewed soup to provide consumers with a flavorful, convenient soup that fits their lives today.”
“Campbell’s is an iconic brand that shares our focus on harnessing innovation to delight consumers — making them an ideal partner as we take this first step beyond beverages for the Keurig system,” said Brian P. Kelley, president and CEO of GMCR. “The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S.”
Campbell’s Fresh-Brewed Soup consists of a broth K-Cup pack and a packet of dry pasta and vegetable blend garnish. Consumers simply brew a broth K-Cup pack over this garnish.
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth and Noodle, in 2014. They also expect Campbell’s Fresh-Brewed Soup to be offered in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.