HOUSTON -- Cardtronics, the world's largest retail ATM owner, announced that Lucia Romanello Crater has joined Cardtronics as the company's new VP U.S. merchant sales.
Crater has served on the National Association of Convenience Stores (NACS) "Supplier Board" since 1999 and presently serves as vice chair for the board. NACS is an international trade association representing more than 2,100 retail and 1,500 supplier company members. As Cardtronics' new VP U.S. merchant sales, Crater is responsible for developing and implementing sales initiatives to maintain and grow the company's retail client relationships across the United States.
Ms. Crater comes to Cardtronics from US Nutrition, a manufacturer of nutritional bars, where she worked for 9 years, including the last three as director of sales. Prior to US Nutrition, Crater served more than a decade as VP sales at GSP Marketing Technologies, helping convenience store retailers implement signage and database system best practices.
"Cardtronics' merchant sales team immediately strengthens its channel expertise with the addition of Lucia Crater," said Tres Thompson, EVP U.S. ATM Services for Cardtronics. "Bringing to Cardtronics a proven track record of leveraging sales pipeline opportunities into new revenue drivers for a number of companies, Ms. Crater also has earned tremendous respect within the merchant marketplace. As evidenced by her leadership positions with NACS, Ms. Crater has earned the trust and cooperation of the retail and supplier communities. Those relationships clearly enhance Cardtronics' position as a value-added service provider to both the convenience store and larger merchant communities."