LOS ALTOS, Calif. — Catalog Spree, a personal digital mall that lets consumers browse and shop their favorite catalogs, has expanded the men’s section of its mobile app to include lookbooks featuring Kenneth Cole, Original Penguin, Perry Ellis and Thomas Pink.
In addition to new brands, Catalog Spree also launched a series of themed, curated lookbooks that include "Weekend Wear," "At the Office" and "Activewear." Each themed lookbook features multiple brands to help men shop as efficiently as possible without having to leave the house, or the couch for that matter — as long as they have iPhones or iPads, that is.
Catalog Spree's themed, multiple brand lookbooks feature top brands such as Calvin Klein, Lacoste, Nautica, Ralph Lauren and Tommy Hilfiger.
"Speaking from personal experience, between driving, parking, fighting the crowds, and searching for styles, shopping at the mall can be a frustrating experience for men. Yet online shopping is too much of a functional experience. It doesn't offer much in terms of inspiration, browsing or discovery of new products, styles and trends," said Joaquin Ruiz, CEO of Catalog Spree. "Catalog Spree offers men the ability to go beyond the 'search-find-buy' mentality of online shopping and instead delivers an entertaining and engaging shopping experience."
According to the company, Catalog Spree's custom lookbooks are developed in only a matter of hours using its all-digital publication platform, "Spree Studio." The platform allows Catalog Spree to create and publish lookbooks for nearly any e-commerce brand. Recently published lookbooks include those for Fab, Target, Toms Shoes and Urban Outfitters. In addition, Spree Studio allows retailers to publish content daily, keeping shoppers engaged.
The Catalog Spree app features more than 350 catalogs from top-tier brands including Eddie Bauer, Lands' End, Macy's, Neiman Marcus, Nordstrom and One Kings Lane and the company has plans to add hundreds more.