ChannelAdvisor, a leading provider of cloud-based e-commerce solutions, has appointed Diana Semel Allen as VP and general counsel. In her new role, Allen will oversee the company’s worldwide legal functions, including regulatory compliance, commercial affairs, mergers and acquisitions, litigation and intellectual property management.
“Diana’s experience and expertise are great assets to ChannelAdvisor as we grow our global footprint while maintaining the high standard of integrity that is fundamental to the company,” said CEO Scot Wingo. “Being a newly public company, it is essential that we have superior legal leadership to oversee all regulatory matters on a global scale. We are thrilled to welcome Diana to our team.”
Allen previously served as associate general counsel, assistant secretary and compliance director for Cree, a leading innovator of lighting-class LED products, lighting products and semiconductor products for power and radio-frequency applications. Prior to joining Cree in 2005, she was a corporate attorney with Helms Mulliss & Wicker, PLLC, a Raleigh, N.C., law firm (formerly part of Smith Helms Mulliss & Moore LLP). Allen received a bachelor of arts degree with honors from Columbia College, Columbia University and a juris doctor with honors from Duke University School of Law. She serves on the board of directors of the Research Triangle Area Chapter of the Association of Corporate Counsel and is a section council member for the North Carolina Bar Association International Law Section.
“This is an exciting time for ChannelAdvisor, and I look forward to being part of the company’s continued development as the standard for multichannel e-commerce,” said Allen. “It’s my goal to ensure that ChannelAdvisor remains on course in all compliance matters and continues to best serve its customers and investors around the world.”
According to the company, its cloud-based solutions enable retailers to efficiently manage and automate the online selling process across multiple channels including third-party marketplaces, paid search and comparison shopping engines. ChannelAdvisor’s software is designed to eliminate day-to-day tasks of optimizing online listings and analyzing performance, allowing sellers to successfully scale their e-commerce businesses.