Charmin toilet paper delivered relief to tailgaters in Dallas Thanksgiving Day, when the Dallas Cowboys hosted the Oakland Raiders. As part of the Charmin Relief Project, the brand took state-of-the-art restrooms to the stadium.
The restrooms, which featured bathroom attendants, were touted as “an upscale bathroom experience.”
“Thanksgiving is a time for families to gather together and celebrate and for many families in Dallas, this includes watching their home team play football,” said Janette Yauch, Charmin brand manager at P&G. “We’re glad we could bring the comforts of home to those tailgating at the stadium.”
The tailgating potties kicked off in Denver for the opening of the NFL season, and then traveled to Oakland and New York. The Charmin End Zone area is set up in the stadium parking lot and provides interactive games and activities to help fans make the most of their tailgate. Visitors also have the chance win Charmin-themed prizes.
In conjunction with the program, Charmin recently launched CharminReliefProject.com, for all fans to “enjoy the go” by entering a sweepstakes to win weekly and monthly prizes, with a grand prize of a bathroom makeover. On the site, fans can see a rolling count of how many people the Charmin Relief Project has helped so far and find out where Charmin will be next.
Charmin is part of P&G’s overall sponsorship of the NFL which includes Gillette, Head & Shoulders, Old Spice, Duracell, Vicks, Tide and Covergirl.