REDWOOD SHORES, Calif. — Charming Shoppes has selected Oracle Retail to drive growth across its multiple platforms and brands. The retailer said it will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising supply chain and store operations to reduce the total cost of ownership of hardware, software and support while enabling a better shopping experience for customers across channels and brands.
"Oracle Retail will help us improve our internal processes, analysis and decision making to manage inventory and deliver assortments that provide a variety of choices for our targeted segments, so we may offer her trend-right, fashion-appropriate, and quality apparel with consistent, great fit offered in multichannels,” said Michael Barrett, CIO and VP, Charming Shoppes, Bensalem, Pa., whose brands include Lane Bryant, Lane Bryant Outlet, Fashion Bug and Catherines Plus Sizes.
Charming Shoppes will use Oracle Retail’s merchandise operations management application to obtain a single, comprehensive source of consistent and accurate data delivered on a proven, scalable platform.
In addition, the retailer will use Oracle Retail’s stores solutions application to improve cross-channel sales capabilities, gain better access to information and deliver a consistent, personalized experience at customer touch points.
The company will also implement Oracle Fusion Middleware, Oracle, E-Business Suite and Oracle Database as part of its strategy to better serve customers and streamline operations across all its brands.
"Charming Shoppes is establishing a platform that will allow them to deliver an exceptional customer service experience for each of its brands," said Mike Webster, senior VP and general manager, Oracle Retail. "By selecting Oracle Retail, Charming Shoppes will gain additional insight and control to optimize performance across all locations."