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Clorox exec a 'natural' fit for Annie's board

BERKELEY, Calif. — Annie's Inc., a manufacturer of natural and organic food, announced that Lawrence (Larry) Peiros has been appointed to its board of directors effective immediately. David Behnke, a managing director at Najeti Ventures, resigned from the board to pursue other interests. Peiros was appointed to the Board to fill the vacancy. 

“We are pleased to have Larry join the oard of directors,” John Foraker, CEO of Annie’s, said. “His broad consumer product experience and business judgment will be valuable to the Annie’s board as we grow our business. I also want to thank David Behnke for his support and service as an investor and board member.”

Peiros has more than 30 years of operating and marketing experience in the consumer packaged goods industry with Clorox Company, which he joined in 1981. He currently is a member of Clorox’s executive committee and serves as its COO. Peiros has previously announced that he will retire from Clorox effective April 1, 2013. As the COO, Peiros oversees Clorox’s global business, including the Burt’s Bees and Green Works brands, and leads the company’s marketing, sales, product supply and research and development functions, as well as its environmental efforts. Previously, he was the company's COO of Clorox North America, responsible for U.S. and Canadian businesses accounting for more than 80% of the company’s sales.

Peiros holds a bachelor's degree from Dartmouth College and a master's degree in business administration from Stanford University.