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Clorox kicks off holiday sweepstakes

The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.

Philipps and the Messy Melodies, Clorox's own band of comedic holiday carolers, will hit the streets of New York City to bring holiday “bleachable moments” to life through song.

"This is a really exciting holiday season for me because my family has grown since last year, bringing lots of new holiday memories and loads of new bleachable moments," said Philipps. "Lucky for me Clorox gets it — they understand that sharing and laughing helps you get past the messes a whole lot easier. That's why I'm excited to help Clorox Bleach It Away today in New York."

Now through April 20, 2014, participants are asked to share a messy moment they wish they could erase at www.BleachItAway.com for the chance to win a grand prize of $20,000. Visitors can also come back each week to vote for the best mess in the week's Moment Showdown to determine which messes move on for the chance to win the grand prize.

Clorox will also select the best mess each week to win a $50 gift card and move on to the next week's Moment Showdown.

As added incentive, everyone who submits their moment will instantly receive a coupon for $.50 off any bottle of Clorox regular bleach via email for the first moment they submit.   

"At Clorox we know the holidays are filled with Bleachable Moments galore. While only some can be solved with bleach, laughter makes all of them easier to erase," said Katie Keil, marketing manager, the Clorox Company. "Helping people get through the mess and sometimes even rewarding them in the process is what Bleach It Away is all about."

The website also offers advice on how to handle holiday mishaps and messes as well as videos and holiday e-cards that are sharable on social media sites.