NEW YORK — Coach announced that Victor Luis has been appointed president and chief commercial officer. Concurrently, he has joined the board of directors. He will become CEO in January 2014. Lew Frankfort will continue as chairman and CE during this interim period and will then become executive chairman.
Victor Luis has most recently served as president international group, with oversight for all of Coach’s businesses outside North America. He has been a member of the company’s senior leadership team for the past seven years and has led Coach’s successful expansion strategy in Asian markets. In his new role, he will be responsible for all business units, merchandising, licensing, corporate strategy and consumer insights.
Frankfort said, “I’m very pleased with Victor’s appointment. He has demonstrated the passion, strategic vision, focus, superb execution and strong values that make an outstanding leader. Through Victor’s relentless drive and performance, he has spearheaded our meteoric growth in Asia. Victor has also developed talent and forged collaborative teams across geographies. I am confident in his leadership as we execute Coach’s transformation to a global lifestyle brand anchored in accessories and write the next chapter of Coach’s growth story.”
Luis was appointed to his current position as president coach international group in February 2012 with oversight for all of Coach’s retail operations outside of North America. Previously, he served in successively senior roles; starting in 2006 he was president and CEO of Coach Japan, he added responsibility for Coach China in 2008 and became president for Coach Retail International in March 2010.
Prior to joining Coach, Luis was the president and CEO for Baccarat, Inc., running the North American operation of the French luxury brand. Earlier in his career, Luis held marketing and sales positions within the Moët-Hennessy Louis Vuitton (LVMH) Group. He holds a Bachelor of Arts degree from College of the Holy Cross and a Master of Arts degree from University College, Durham University, UK.