Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.
The app is free for Android and iOS devices.
“The magic of Coca-Cola Freestyle is branded choice — you can choose your favorite Coca-Cola fountain beverage or one you’ve never tried or something you’ve created entirely on your own,” said Joel Bishop, VP and GM, Coca-Cola Freestyle, Coca-Cola North America. “The Coca-Cola Freestyle mobile app is an extension of that magic, and this latest enhancement takes it to a new level that we believe will fit seamlessly into people’s lives.”
During May and June, foodservice operators at about 2,000 locations across the country will participate in a pilot test of the Coca-Cola Freestyle mobile app’s new feature before its nationwide launch later this year. Participating restaurants in the pilot include Firehouse Subs, Noodles & Company, Moe’s Southwest Grill, Qdoba, Taco Time and Wingstop.
The brand is encouraging participating consumers to share their customized beverages on social media between May 5 and June 27 by posting selfies and using hashtag #tasteface.