Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”
Simpson’s collaboration with All Access for American Rag will include everything from social activations to marketing and advertising collateral that will feature the pop star modeling American Rag’s latest looks for the fall season.
“I’m excited to team up with American Rag and connect with my fans through the All Access campaign,” said Simpson. “This program is an all-access pass, giving me the opportunity to share music, photos and behind-the-scenes details with my fans, and to even perform and meet them in person. It’s a great mix of fashion and music that they can’t experience anywhere else.”
Simpson, an Australian native, landed in the worldwide music scene after uploading videos of himself singing on YouTube, and he will continue getting social with his fans through the American Rag campaign. From takeovers of American Rag’s Instagram account (instagram.com/raggedmag) to blog posts on RaggedMag.com that offer insight on his latest projects and musical process, Simpson will be sharing special content with fans throughout the program.
On Nov. 8, customers at Macy’s Roosevelt Field will have the opportunity to see a live performance from Simpson, plus take part in a meet-and-greet, time permitting, with any $40 American Rag Juniors or Young Men’s purchase.
Fans will have the opportunity to win a once-in-a-lifetime meeting with Simpson by getting social as part of the campaign. From Sept. 8 through Oct. 6, fans can "regram" the official contest photo posted on September 8 from @raggedmag, using the hash-tag #ARAllAccess for an opportunity to win a trip for two to Los Angeles for a private meet-and-greet with Simpson at his in-store appearance on Nov. 8 and a $500 American Rag wardrobe.
RAGGED Mag — the Cody Simpson issue — will hits stands at Barnes & Noble stores nationwide this September featuring the Simpson on the cover. The singer serves as editor-at-large, curating this issue that will include exclusive behind-the-scenes info and photography featuring Simpson.
Simpson boasts more than 6.8 million Twitter followers, more than 7.6 million Facebook likes and more than 197 million YouTube views. Simpson recently released “The Acoustic Sessions” EP, which features the hit single Surfboard and follows the release of his sophomore album, 2013’s “Surfers Paradise” that debuted TOP 10 on the Billboard 200 chart. Simpson also recently participated as a contestant on ABC’s “Dancing With the Stars.”