Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast.
Data from the survey paints an in-depth picture of the 2014 consumer, with 79% of consumers reporting that they intended to shop the same amount or more online in 2014 versus the prior year, and 24% saying they intend to shop online more this year.
In addition, 67% of consumers (72% of women) surveyed said that they wanted retailers to offer more discounts in 2014 than they did in 2013. And nearly one-in-four (23%) consumers said they want a more seamless experience between their in-store and online shopping activities.
In other findings:
- Seventy-six percent consumers said they typically shop for clothes and shoes throughout the year. February was the lowest, with 17% of consumers saying they intended to purchase clothes and shoes. September was the highest point when 26% of consumers also said they intended to makes purchases in this product category.
- 55% of consumers typically shop for home and garden products and supplies in a calendar year.
- Interest is highest in purchasing home and garden products and supplies is highest in May (20%), June (17%) and April (16%).