Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.
“Expanding the distribution of Cooking Light’s branded products into major national retailers like Target and Walmart is the next step in the overall growth strategy for our product portfolio,” said Cooking Light group publisher Diane Oshin. “We’ve already seen tremendous consumer response with strong sales at BJ’s Wholesale Clubs and on SodaStream’s website, and are thrilled that even more consumers will have access to our delicious and healthy offerings.”
Cooking Light’s healthy prepared-foods line is available at 250 Super Target stores across the U.S. Six products are available for purchase, including Seared Sliced Beef Sirloin, Sliced Turkey Breast, Beef Provencal Stew, Chipotle Pork Roast, Brussels Sprouts with Pancetta and Braised Kale. The products are based on recipes that were developed and tested in the Cooking Light Test Kitchens. They are available in the prepared foods section.
SodaStream Cooking Light flavors will be available at 1,585 Walmart stores nationwide and on www.walmart.com at the end of May. The fruit-based syrups include Passionfruit-Mango and Kiwi-Pear. SodaStream Cooking Light flavors are also currently available online at www.sodastreamusa.com for a retail price of $6.99.
At BJ’s Wholesale Clubs, Cooking Light is expanding its product line to include Flatbreads, which will be available June 2014.