A new initiative at Books-A-Million called “The Write Stuff” will reveal whether book buyers value the opinions of the retailer’s merchants.
In the coming weeks, Books-A-Million will roll out its “The Write Stuff” program online and in stores. The program revolves around use of a Write Stuff logo next to different titles which signifies they were hand selected by the retailer’s buying staff.
“The Write Stuff is about giving our customers access to the best of the best,” said Margaret Terwey, the senior fiction buyer with Books-A-Million. “Books-A-Million buyers have decades of experience, and by hand-selecting and curating products, we are able to give our customers new discoveries and experiences each time they visit the store or go online.”
The program will place an emphasis on the personalized nature of “The Write Stuff” spaces in stores and online, in that book buyers, themselves, drive the recommendations. These spaces will offer easy access to the most substantial items chosen by book buyers, with each space marked by “The Write Stuff” logo. It’s a means for customers to shop with the comfort, and excitement, of personal curation, according to the company.
“With school right around the corner for many of our customers, The Write Stuff selections are perfect for re-engaging kids and teens with reading,” said Sandra Wilson senior kids’ and teen book buyer. “And, so they don’t get tired, we will continually update and add items to our collection.”
This singular, branded recommendation program will be supported by robust signage throughout the company’s 254 stores and will be integrated online via storefront pages.