Plans for the fragrance division of Marc Jacobs to open a pop-up in New York City’s SoHo neighborhood are not terribly unusual. But the type of currency the shop will accept is.
The Daisy Marc Jacobs Tweet Shop, which will be open during New York Fashion Week, from Feb. 7 to 9, will trade in social currency instead of money.
According to reports, all transactions at the pop-up will be carried out based on customers’ use of the hashtag #MJDaisyChain across Twitter and other social media platforms. Shoppers will be able to exchange each tweet, Instagram post, or Facebook update for a single item.
The Tweet Shop, which celebrates Marc Jacobs’ best-selling Daisy fragrance, will feature a lounge, food, drinks, Wi-Fi and a photo booth.