Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.
According to the survey, nearly one-in-four (24%) winter holiday gift givers plan to do more online shopping for gifts than they did last year. Parents are more likely than those with children (34% compared to 18%) to plan to do more online shopping for winter holiday gifts than they did last year.
Nearly half (46%) of winter holiday gift givers surveyed are likely to use a mobile device when shopping for the holiday season this year. Males are more likely than females (52% versus 40%) to plan to use a mobile device when shopping for the winter holiday season this year. Parents are more likely than those without children (64% versus 36%) to plan to use a mobile device when shopping for this year's winter holiday season.
In addition, the top categories typically purchased on Cyber Monday are electronics (62%), entertainment (59%) and apparel (51%).Males are more likely than females (70% compared to 55%) to purchase electronics. Sixty percent of females are likely to purchase apparel versus 41% of males. Almost half of females (48%) are likely to purchase toys compared to 28% of males.