WHITE PLAINS, N.Y. — Heineken USA has appointed a new senior director of regional marketing.
In his new role, Darrell Johnson will work with brand marketing, trade marketing activation and the regional marketing directors to develop a strategy and process for local programming that ensures consistent execution against national brand strategy at the local level, the company said.
Johnson will report to Heineken VP trade marketing and sales strategy Kheri Tillman.
“Darrell is a fantastic asset for Heineken USA. His extensive experience in strategic planning and marketing, combined with his proven ability to translate innovative ideas into action, will help accelerate the momentum of our brands at the regional and local level,” Tillman said.