Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.
“As a father it’s a joy to see my children’s faces light up on Christmas morning as they unwrap their gifts,” said Jeff Jarrett, marketing director for Duracell. “It’s a memorable moment that shouldn’t be spoiled because the toy is missing batteries. Through Duracell Power a Smile, we want to ensure every parent and child, no matter their circumstance, can experience that joy.”
Ellen Degeneres joined Duracell and Toys for Tots at Van Nuys Airport in Los Angeles on Friday to help launch the program.
“I love what Toys for Tots does,” DeGeneres said. “But if you think about it, a toy without a battery on Christmas morning is so sad. It’s like the ocean without the waves … or rain without the rainbow … or a strawberry without the daiquiri. I’m thrilled to join Duracell and to help bring a little extra joy to kids this season.”
To trigger a battery donation to Toys for Tots, consumers can purchase an eligible Duracell Quantum or CopperTop batter pack at any major retailer. Duracell will donate one battery for each Duracell Quantum AA 12 or CopperTop AA 16-pack purchased until Dec. 27.