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Earth Day is in the bag

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

“From how we build our stores to the way we interact with our guests, environmental sustainability at Target is integrated throughout our business,” said Shawn Gensch, Target’s VP marketing. “As part of Target’s ongoing commitment to sustainability, our Earth Month activities are designed to remind our guests of the many ways we can all make small changes, which together make a big difference.”

In addition to the bag giveaway, other components of the Earth Day promotion include a sweepstakes and online components. Target.com/eco will feature something called an EcoBoutique where customers can enter for a chance to win a $50,000 “refresh your nest’ eco home makeover with Target’s home style expert and LEED-accredited designer Sabrina Soto. The winning makeover will be feature on HGTV.

Visitors to the EcoBoutique can also purchase sustainable products, receive sustainable decorating tips from Soto, download coupons and enter for a chance to win hundreds of other sustainable prizes such as eco vacations, light, appliances and a chance to design a line of environmentally friendly cleaning products.

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