Shoppers in Central and South America can now shop eBay in Spanish and Portuguese using their local currencies.
The global commerce platform and a mobile commerce leader launched Spanish- and Portuguese-language sites to better serve customers across Latin America.
More than 2 million people in Latin America already shop eBay in English and U.S. dollars. Now, when these customers visit eBay, they will see localized shopping experiences in Spanish or Portuguese — online and on eBay mobile.
“Throughout the past year, eBay has started to build a presence in Latin America, partnering with PayPal on a variety of efforts, and understanding what matters most to shoppers in the region,” said Wendy Jones, VP of global expansion and cross border trade for eBay. “Latin America is one of the fastest-growing commerce markets, and we are innovating the eBay experience for our customers there, delivering more relevant, engaging experiences — in their local language and currency — to better enable them to shop the world.”
The launch of a localized eBay in Latin America marks the next step in the company’s ambitious, multi-year journey to accelerate geographic expansion and cross-border trade in BRIC and emerging markets. In 2012, eBay launched the first of its localized experiences in Russia, the eBay Moda fashion mobile app, which was translated into Russian with currency conversion in rubles. In April 2013, eBay launched the Russian version of eBay.com, enabling Russian consumers to access eBay’s global inventory of more than 250 million listings in their local language and currency. And, in September 2013, eBay rolled out the first of its localized experiences in Latin America, with the Portuguese-language eBay Moda fashion mobile app.
To capitalize on projected smartphone growth, and ensure consumers in Latin America are able to shop at the moment inspiration strikes, eBay also announced the launch of its core eBay mobile app in Brazilian Portuguese. The eBay mobile app has been available in Spanish for some time, and is now available in seven languages around the world.
In addition, eBay’s global shipping program recently expanded to Brazil, helping meet the expectations of consumers there for fast, reliable and cost-effective shipping. The program, already available to Mexico and 52 other countries around the world, makes an international purchase feel more like a domestic transaction. When eBay customers in Mexico or Brazil purchase an item from a merchant in the U.S. who is enrolled in the program, they will see and pay the all-in cost of the item, including taxes and duties. GSP aims to eliminate the surprises that can occur in international ecommerce.