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Energy drink maker retracts distribution announcement

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

“We pride ourselves on our integrity, especially in making public announcements concerning our business,” Fowler said. “It appears that in this instance I got it wrong."

According to company, there will be internal procedures implemented to prevent another incident like this one from happening again.

 

 

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