NEW YORK — Specialty retail apparel chain Express staged a fashion show in New York City's Times Square.
Male and female models showed off the retailer's Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.
"The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.
Leading up to the show, the public was encouraged to take and share pictures of life in the city using the hashtag #EXPCityLife. Curated photos were then printed with a special offer on the back and distributed to people who attended the runway show.
Express currently operates more than 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers and street locations in the United States, Canada, Latin America and the Middle East. Merchandise is also available on the company e-commerce website.