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Family Dollar selects agency of record

KANSAS CITY, Mo. Family Dollar Stores has selected Bernstein-Rein Advertising as its first agency of record, the agency reported.

Services to be provided by BR will include media planning and buying, account planning, creative, digital and database/analytics. As agency of eecord, BR said it will be responsible for integrating all marketing efforts among Family Dollar’s diverse stores.

“BR’s retail experience and analytical expertise make them an ideal partner for Family Dollar,” said Don Hamblen, SVP customer marketing for Family Dollar. “Their knowledge of our customer and proven results within the discount channel will help us strengthen our key message of value and convenience and help us reinforce our mission to be a compelling place to shop for our customers.”

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