Leading data collection and mobile research provider Field Agent added new insights capabilities to its solutions offering with the acquisition of CORE4 Research.
Fayetteville, Ark.-based Field Agent said CORE4 would be integrated under Field Agent’s research vertical with the new team members focused on delivering incremental capabilities and methodologies with a specific focus on insights. The acquisition positions Field Agent as a leading strategic mobile research methodology provider for consumer packaged goods companies, retailers and research agencies, according to the company.
“Combining Field Agent’s mobile capabilities with CORE4’s research expertise in understanding shoppers' needs, motivations and behaviors will uniquely position Field Agent to serve the research industry as a leader and innovator in the fast growing mobile research space,” said Field Agent CEO and co-founder Rick West.
Field Agent was founded in 2010 and recently received a capital investment from Five Elms Capital. CORE4 is also located in Fayetteville.
“We are eager topartner with and strategically strengthen Field Agent’s research capability. As Field Agent continues to expand its reach into developing new methodologies, we are excited to join the company,” said Dr. Todd Shields, PhD., with CORE4.
Field Agent created the space now known as mobile research by releasing the first mobile smartphone app to focus on research data collection. It was the first research app in iTunes to pay cash to its panel members for responses. Today, the business delivers a wide range of location specific research and audit services to over 1,500 Clients in seven countries.