Four years after it opened its first location in New York City, teen and pre-teen bargain retailer Five Below is set to open its first location in Brooklyn at the borough’s Gateway Center Aug. 29. The 7,500-sq.-ft. store will feature all of the company’s merchandise, all priced at or below $5.
“We've been busy surrounding the borough of Brooklyn, and now we're ready to open up right in one of its busiest sections,” Five Below’s CEO and co-founder Thomas Vellios said. “This opening has added significance for me: it's a homecoming of sorts, as I grew up just a few miles from what is now Gateway Plaza. I'm proud to call Brooklyn home once again.”
The focus for the opening will be on back-to-school merchandise like school supplies and bags, as well as styles for fall and some licensed products. In addition, on Aug. 29 and 30, the store will sell five-cent hot dogs and offer one customer $100 to be spent in the store.
The store joins other retailers like BJ’s, Marshall’s and Target at the Gateway Center.