SALISBURY, N.C. — Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.
"Mullen will be a great partner to enhance the Food Lion brand, especially as we continue to implement the new Food Lion strategy in 2012," said Cathy Green Burns , president of Food Lion. "Mullen has a unique opportunity to help us transform our business as we strengthen the Food Lion brand. We look forward to leveraging the creative and strategic insights of the Mullen team to help us educate our customers about Food Lion."
Mullen's North Carolina office will lead the Food Lion account team.
"Mullen is thrilled to partner with Food Lion," said John Fitzgerald , president of Mullen's North Carolina office. "We're looking forward to helping drive greater loyalty with current customers and bring new shoppers into the mix. We believe our strategic and creative excellence will help re-energize consumers around the lion's share of advantages associated with shopping at Food Lion."